Home / Update / ARTIKEL / 2020 Content Marketing Awards, FiberCreme Wins Two Awards

2020 Content Marketing Awards, FiberCreme Wins Two Awards

by | Jan 22, 2021 | ARTIKEL, News

Three years after its launch, FiberCreme shows no sign of slowing down. Recently, it even took home two achievements from Indonesian Content Marketing Awards 2020. Those awards were The Best Content Marketing Implementation in Food Category and The Best Influencer Marketing Campaign in Private Sector Category. Both accomplishments came after a long selection process that included submission, performance assessment, and content assessment, all of which were done by independent judges. 

Indonesia Content Marketing Awards (ICMAs) itself was a prestigious annual event held by Gridstory Factory and Grid Voice, content marketing and influencer marketing agency under the Kompas Gramedia Group. They event was a way to show appreciation and a tool to measure the effectiveness of marketing strategies implemented by certain brands or institutions from Indonesia. 

FiberCreme as a brand owed its assessment results to their commitment and consistency in implementing the content marketing strategies. Not only did they create content for their website or social media pages, the marketing team of PT Lautan natural Krimerindo that owns FiberCreme also set the bar pretty high when it comes to the content’s quality, visual appearance, as well as engagement performance. These standards were definitely put into consideration during the assessment, resulting in the two aforementioned awards. 

Windrati, the Marketing Manager of PT Lautan Natural Krimerindo, said of the achievements, “As part of our attempt to increase engagement with all loyal FiberCreme users, we’ve been optimizing our marketing strategies and adding more marketing content in our various platforms and other digital assets.” 

Windrati went on to explain that the content marketing stategies implemented should also involve active participations from customers, cducational content, and the presence of events that could lead to high-quality content. Additionally, the marketing team of PT Lautan Natural Krimerindo also played role by ensuring the visual aesthetic of every content to be uploaded to website or any FiberCreme social media pages. 

FiberCreme Promote Healthy Life with Hashtag #EnakBisaSehat

The content marketing implemented by PT Lautan Natural Krimerindo, be it done offline or online, doesn’t only serve as a one-way promotional tool to promote FiberCreme. Through the content, PT Lautan Natural Krimerindo also encourages people of all generation and social status to adopt the healthy lifestule. By campaigning #EnakBisaSehat, PT Lautan Natural Krimerindo tries to convey the message that everyone can indulge in tasty food and still be healthy with FiberCreme, multi-purpose creamer that replaces regular coconut and dairy milk. Boasting high fiber, low sugar, zero mg cholesterol, no trans fat, no gluten, and low glycemic indeks, FiberCreme is also a friendly food ingredient for people on a diet, or those with certain health conditions such as hypercholesterol, GERD, diabetes, rheumatism, and gout. 

After receving the honors from the ICMAs 2020, Windrati made sure that FiberCreme would continue to deliver better content in the future. “After the two awards from the ICMAs 2020, of course we’re encouraged to be better. You can expect better service from us as well as better, more informative, and more educational content after this,” she said. “We’re also looking forward to involving more customer participation in the content marketing we’re implementing in order to bring FiberCreme closer to our customers’ hearts.” 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Artikel Terbaru

Not Just Refreshing, Here Are the Health Benefits of Green Grass Jelly

There’s one traditional ingredient often found in snacks or refreshing drinks, yet its benefits are often overlooked. Yes, it’s green grass jelly! From its chewy texture to the cool and refreshing sensation, green grass jelly isn’t just a thirst-quencher. Beneath its...

Traditional Valentine’s Dishes Perfect for You & Your Partner

Valentine’s Day is a special moment to celebrate love with your loved ones. More than just giving gifts, enjoying delicious food together is a special way to celebrate this day of love, creating beautiful and unforgettable memories. This article will discuss...

Which Valentine’s Day Chocolate Is the Perfect One for Your Partner?

Nothing screams Valentine’s Day like chocolate. And choosing the right type of chocolate can be a meaningful way to express your love! Whether you prefer something classic or trendy, there’s a perfect option for everyone. In this article, we’ll explore different types...

Resep Terbaru

Add Excitement with This Candil Recipe
Add Excitement with This Candil Recipe

Add Excitement with This Candil Recipe Has anyone not experienced the joy of candil porridge? This traditional dish has long been a favorite for many, especially during iftar or when craving something sweet and filling. If you’re tired of the same old candil recipe,...

Ayam Kodok Recipe: Perfect for Christmas and New Year Hampers
Ayam Kodok Recipe: Perfect for Christmas and New Year Hampers

What makes Christmas and New Year celebrations even more memorable? Besides spending time with family, it’s the special dishes to enjoy together! One timeless classic that always grabs attention is Ayam Kodok. Curious why this dish remains a favorite? Let’s dive into...

Bread Pudding Recipe
Bread Pudding Recipe

Bread Pudding Recipe Got some almost-expired bread lying around that you haven’t had a chance to eat? This recipe is for you! Or, if you want to make your little ones a homemade snack to keep them from snacking outside too often, you should definitely try this bread...

Easy Japanese Curry Recipe, Perfect for Kids Who Hate Veggies
Easy Japanese Curry Recipe, Perfect for Kids Who Hate Veggies

Easy Japanese Curry Recipe, Perfect for Kids Who Hate Veggies Japan also has its own version of curry as a signature dish! Unlike Indonesian curry, Japanese curry is thick, creamy, and typically served with meat and various vegetables. Sounds like a great way to boost...

Super Crispy Shrimp Rempeyek Recipe
Super Crispy Shrimp Rempeyek Recipe

Super Crispy Shrimp Rempeyek Recipe When talking about savory and crispy Indonesian side dishes, rempeyek is definitely a must-mention. Not only does it perfectly complement traditional dishes like lodeh and pecel, but rempeyek is also widely enjoyed as a snack on its...